Warsaw, Poland
    REX Lab

    VR, AR and XR event guides

    Compare immersive formats through the visitor experience, content requirements, space, staffing and complete project budget.

    Choose an experience before a device

    Immersive formats differ in what guests see, how they interact and whether others can watch. Define the story and the action you want a participant to complete. A headset experience, an augmented view and a filmed XR moment need different content and production arrangements.

    Plan the full participation cycle

    Include explanation, preparation, the experience itself and the changeover to the next person. Check the space, operator tasks and an alternative way to participate where appropriate. A short demo on a device does not by itself establish the capacity of an event zone.

    The articles compare ready-made and custom content, hardware choices and the cost categories behind an activation. Confirm product capabilities and content rights with the selected suppliers.

    Make the brief tangible

    Bring a storyboard, visual references and the expected visitor flow when discussing VR/AR equipment or XR video zones. Agree the output visitors receive and how the experience will be tested before the event.

    REX LAB / EN

    Explore further

    VR, AR or an XR video zone: which fits your event?

    Choose the format by what the visitor should experience and take away. A headset journey, an augmented view of a product and a video filmed inside a virtual scene create different participation, space and production requirements.

    How to plan a VR zone: space, staff and visitor flow

    Plan a VR zone as a sequence of welcome, preparation, experience, exit and equipment reset. The headset's interaction area is only one part of the space and only one part of the time needed for each guest.

    Standalone VR or a PC-based system for an event?

    Choose the platform that runs your approved experience reliably, then compare the complete station. Standalone operation reduces dependence on a separate computer; PC VR adds a computer and connection path that must be prepared and supported.

    XR video zone or a conventional photo booth: what does the guest get?

    A conventional photo setup centres on a portrait or short capture against an agreed background. An XR video zone can build a scene around the guest, but its value depends on the finished media and the ease of the complete participation process.

    How to brief branded content for VR, AR and XR

    A useful immersive-content brief describes the visitor's action, the intended device and the final result before listing visual references. Brand files, 3D assets and approval decisions should support that specific experience.

    Ready-made VR content or custom development for an event?

    Use existing VR content when its actual experience fits the purpose and event use is authorised. Consider custom development when the message, product interaction or reuse plan cannot be achieved through a suitable existing experience.

    What determines the budget for a VR, AR or XR activation?

    Build the budget around the complete guest journey, then separate equipment, content, development, space and operation. The same number of headsets or the same backdrop size can hide very different production requirements.

    Related service

    XR video zones & studios

    Modular XR zones and studio setups for immersive photos, videos and live content at your events.

    Let’s talk about your project

    Tell us about your venue, audience and timeline. Together, we can work out the right technical approach.

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