Warsaw, Poland
    REX Lab

    Tracking and interactive activation guides

    Plan visitor interactions, choose a control method and understand participation capacity and measurement before selecting sensors.

    Define a clear guest journey

    An interactive installation needs an understandable invitation, a rewarding action and a clear finish. Choose the action before the sensor: movement, touch and a phone each create different participation conditions. Decide whether the experience is individual, shared or supervised.

    Check space and throughput

    Map where guests wait, participate and leave. Include explanation and reset time when estimating capacity. Lighting, obstructions and the position of other people can affect tracking, so test with the intended hardware and a realistic group.

    Visitor measurement is a separate decision. Define the metric and its limitations before selecting a tool; attendance, dwell time and completed interactions describe different things. Product-specific capabilities require current confirmation.

    Prototype the important moment

    A short prototype can reveal whether the action is understood and whether the queue works. Discuss interactive installations and tracking equipment with the scenario, floor plan and staffing model together.

    REX LAB / EN

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    Movement, touch or phone: how should visitors control an installation?

    Choose the input method around the action you want people to complete. Space, explanation, visitor confidence and simultaneous participation matter as much as the visual effect.

    Body tracking at events: how much space and preparation does it need?

    Plan the full movement and guest flow around a tested camera setup. A sensor's viewing angle alone does not establish the usable play area or the number of reliable participants.

    How to choose a game for an exhibition stand

    Choose a game that visitors can understand, finish and connect with your brand. Evaluate the whole visit, including explanation, queues, repeat attempts and the next conversation.

    How to estimate an interactive zone's visitor throughput

    Count the full cycle from one participant to the next. Session time, reset, staffing and downtime determine how many attempts a zone can deliver; visitor demand determines how many are actually used.

    How to measure exhibition stand traffic and interest in each zone

    Entries, people, time in a zone and game completions answer different questions. Define the metric and its limitations before choosing tracking equipment or preparing a report.

    Cameras, depth sensors and other inputs: choosing sensors for an interactive installation

    Choose a sensor by the information the application needs. Detecting presence, recognising a gesture and following a body in space are different tasks with different tests.

    What does a custom interactive installation cost?

    The budget depends on what visitors do and what must work behind that action. Separate concept, development, content, equipment, testing and event operation to compare proposals fairly.

    Related service

    Custom interactive installations

    Tailor-made interactive experiences for events and exhibitions — built from scratch around your goals, not from templates.

    Let’s talk about your project

    Tell us about your venue, audience and timeline. Together, we can work out the right technical approach.

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