Selected work

    Penalty simulator for an iGaming brand

    Body-tracking penalty kick game that turns visitors into leads and social-media content.

    Explore the project
    Penalty simulator for an iGaming brand
    Format
    Interactive installation
    Industry
    iGaming

    Inside the project

    The challengeOur approach

    The challenge

    Create an engaging interactive game for an iGaming brand that attracts visitors, reflects the sports theme and generates content and leads.

    Our approach

    We built a penalty kick simulator where visitors physically take a shot and see the result on a big screen. The system tracks body movement and ball trajectory using depth cameras, calculates scores and can be connected to a prize or loyalty mechanic.

    The outcome

    The simulator became one of the key attractions of the event, constantly drawing crowds and creating social media content around the brand.

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