REX Lab
    All industries

    Marketing agencies & brand activations

    We support marketing agencies with AV and interactive concepts for brand activations — from XR zones to gamified experiences and outdoor campaigns.

    • Custom interactive concepts that make brand activations memorable.
    • XR, body tracking and gamification that turn audiences into participants.
    • Visitor tracking and analytics to measure activation ROI.
    Plan your next event
    Marketing agencies & brand activations

    Typical formats & challenges

    Exhibition stand activations for brands
    Outdoor and street campaigns
    Pop-up experiences in malls and public spaces
    Sport-related brand activations

    Equipment focus

    LED screens (indoor/outdoor)TouchscreensVR/AR equipmentTracking systems

    Case studies

    Penalty simulator

    Interactive penalty kick game for an iGaming brand using body tracking.

    Neboreka

    Interactive exhibition with body tracking and custom interactions.

    IGB London Boomerang

    Brand activation at a trade show with XR and interactive zones.

    FAQ

    Ready to plan your next event?

    Tell us about your project — we'll recommend the right AV setup and services for your industry.

    Request a quote