Design for the approach to the stand
Identify the message people should understand before they stop and the detail they need during a conversation. A short visual loop can support the first task; a product demonstration needs an operator or an agreed trigger. Check the display from the aisle and from the closest visitor position.
Coordinate screen and stand design
Agree the screen’s position, finished dimensions and support method with the stand designer and venue team. Include rear access, cable routes and reception furniture in the drawing. The venue’s current technical rules and loading schedule should inform the build plan, rather than an assumption based on a previous event.
Prepare content for the actual canvas
Supply a pixel map and media requirements to the designer before final export. Check logos, text and captions on a sample playback. Decide whether the screen runs a loop, supports scheduled talks or switches between live sources. Assign someone to approve final files and manage changes during the event.
Brief checklist
Stand number, hall plan and approach directions.
Screen dimensions, support proposal and required access.
Sample creative, presentation sources and language versions.
Build and dismantling windows, event schedule and operator needs.
Planning questions
Can an existing promotional video be used?
Often, but its aspect ratio, text size and sound dependence should be checked against the canvas and stand environment. Prepare a suitable adaptation if the original does not fit.
Does every stand need the largest possible screen?
No. Leave space for meetings, product access and circulation. Select a display size that supports the message without making the stand harder to use.
Explore LED screen rental and send your project brief to discuss the configuration and scope.