Selected work
SOFTSWISS at SIGMA Europe 2023 — XR Stage Debut on the Malta Show Floor
First XR-powered stand for SOFTSWISS — mixed reality demos, dynamic lighting, and full content management at SIGMA Malta.
Explore the project
- Client
- SOFTSWISS
- Format
- International iGaming Trade Show
- Industry
- iGaming
Inside the project
The challengeOur approach
The challenge
SOFTSWISS wanted SIGMA Europe to be a flagship presence on the iGaming calendar, with a 'wow' moment that visitors would talk about and a clear visual differentiator on the show floor.
Our approach
We added an XR Stage to the stand for live mixed-reality product demos, paired with Synchronized Light & Video Show moments triggered during peak floor traffic. Multi-Screen Content Management orchestrated all of it from one operator station.
The outcome
SIGMA 2023 became the first project where lighting and XR joined content management — the format proved itself and became the blueprint for the following year's events.
Expertise behind the project
The services that brought this project to life.
Products used
- XR Stage for Live Demos
- Synchronized Light & Video Show
- Multi-Screen Content Management
More selected work
All projects
SOFTSWISS
SOFTSWISS at SBC Summit 2023 — Centralized Stand Content Operation
Content management and on-site operation for SOFTSWISS at SBC Summit 2023.
SOFTSWISS
SOFTSWISS at ICE London 2024 — Full AV Production at the Industry's Biggest Show
Turnkey AV production for SOFTSWISS at ICE London — LED screens, stage lighting, and centralized content control.
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